The 2026 Renter Profile: Who is Moving to Round Rock?
To market your property effectively, you have to know who is looking. In 2026, Round Rock’s tenant pool is more diverse and professional than ever.
A High-Income Tenant Base
Nearly 44% of Round Rock households are renters, and they are increasingly high-earners. The median household income in Round Rock is approximately $97,187, which is 20% higher than the Texas state average. We are seeing a massive influx of professionals aged 25–44 who are drawn to our tech hubs.
What They Want in a Home
These residents are educated—over 46% hold a bachelor's degree or higher—and many (about 23%) work from home. This means they value high-speed internet and dedicated office spaces when looking at Round Rock homes for sale. As a Realtor at HomeSmart Stars, I help you stage and market your home to appeal to this sophisticated demographic. My 45 Google 5-star reviews reflect my ability to connect the right property with the right resident.
"Today's Round Rock renter is looking for a lifestyle, not just a lease," says 23-year veteran Bob McCranie.